Marketing Metrics: Beyond Clickbaits

By: Anurag Dugar and Mani Shreshtha

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Synopsis: We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers. If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews. You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories—because just like you we don’t like it either!