Managerial Economics

By: Satya P Das and J. K. Goyal

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Synopsis: A textbook that sharpens the core decision-making skills of budding managers by using the concepts, logics and principles of microeconomics with suitable examples from 'India Inc.'. A thorough understanding of economics is an essential requirement for managers across all industries. The much-required second edition of Managerial Economics will be an incomparable guide for students of management with little or no understanding of economic principles. The text puts a strong emphasis on understanding the fundamental theories and concepts as well as their application in real-life business scenarios using India-centric examples. Entirely updated and revamped according to the changing pedagogical demands, the new edition contains the latest approaches to the teaching of managerial economics. It includes insight from the authors' international teaching background as well as their intimate understanding of the needs of Indian students. Key Features: • Well-organized chapters and segregated mathematical explanations that can be easily used in the courses with different requirements of complexity • Incorporates caselets and activities for the practical understanding of the topics discussed • Simple and engaging conversational style that makes complex topics accessible to beginners with no background in economics