Product Marketing for Technology Companies
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- Synopsis
- The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
- Copyright:
- 2005
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 208 Pages
- ISBN-13:
- 9781136371752
- Related ISBNs:
- 9780080480435, 9780750659949, 9781138181496
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/10/22
- Copyrighted By:
- Mark Butje.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.