The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand
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- Synopsis
- Nominated for BBLF CK Prahalad Best Business Book Award 2021 Watch the "Perfect Pill Series’ to understand how build and sustain a healthcare brand! "How can I build my brand when it is just a me-too?" is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.
- Copyright:
- 2020
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9789353882525
- Related ISBNs:
- 9789353882532, 9789353882518
- Publisher:
- SAGE Publications
- Date of Addition:
- 07/19/22
- Copyrighted By:
- Gauri Chaudhari
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.