Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers (1st ed. 2022) (Contributions to Management Science)
By: and and and
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- Synopsis
- Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030981600
- Related ISBNs:
- 9783030981594
- Publisher:
- Springer International Publishing
- Date of Addition:
- 08/01/22
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Religion and Spirituality, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Baker Ahmad Alserhan
- Edited by:
- Veland Ramadani
- Edited by:
- Jusuf Zeqiri
- Edited by:
- Léo-Paul Dana
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- by Léo-Paul Dana
- by Veland Ramadani
- by Baker Ahmad Alserhan
- by Jusuf Zeqiri
- in Nonfiction
- in Religion and Spirituality
- in Business and Finance