The Economics of Advertising (Routledge Library Editions: Advertising)
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- Synopsis
- What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
- Copyright:
- 1934
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 256 Pages
- ISBN-13:
- 9781136670497
- Related ISBNs:
- 9781138997837, 9780203582299, 9780415818032
- Publisher:
- Taylor and Francis
- Date of Addition:
- 08/23/22
- Copyrighted By:
- George Allen & Unwin Ltd
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.