The Early Advertising Scene (Routledge Library Editions: Marketing)
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- Synopsis
- Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 252 Pages
- ISBN-13:
- 9781317659914
- Related ISBNs:
- 9781315766263, 9781138787292, 9781138989092
- Publisher:
- Taylor and Francis
- Date of Addition:
- 08/24/22
- Copyrighted By:
- H. B. Leachman
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.