Market Research with Panels: Types, Surveys, Analysis, and Applications (1st ed. 2022) (Springer Texts in Business and Economics)

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Synopsis
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
Copyright:
2022

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783658376505
Related ISBNs:
9783658376499
Publisher:
Springer Fachmedien Wiesbaden
Date of Addition:
Copyrighted By:
Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Mathematics and Statistics
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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