Global Sport Marketing: Contemporary Issues and Practice (Routledge Research in Sport Business and Management)
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- Synopsis
- Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 194 Pages
- ISBN-13:
- 9781136456206
- Related ISBNs:
- 9781138795822, 9780203126462, 9780415507202
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/10/22
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Sports, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Michel Desbordes
- Edited by:
- André Richelieu
Reviews
Other Books
- by Michel Desbordes
- by André Richelieu
- in Nonfiction
- in Sports
- in Business and Finance