Leveraging Brands in Sport Business
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- Synopsis
- This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 262 Pages
- ISBN-13:
- 9781136267949
- Related ISBNs:
- 9780415534857, 9780415534840, 9780203108994
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/11/22
- Copyrighted By:
- Taylor and Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Sports, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Mark P. Pritchard
- Edited by:
- Jeffrey L. Stinson
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Other Books
- by Mark P. Pritchard
- by Jeffrey L. Stinson
- in Nonfiction
- in Sports
- in Business and Finance