The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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- Synopsis
- This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
- Copyright:
- 1991
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 240 Pages
- ISBN-13:
- 9781135213022
- Related ISBNs:
- 9780415903530, 9780203873076, 9781138145276
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/13/22
- Copyrighted By:
- Sut Jhally
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.