The Routledge Handbook of Nonprofit Communication (Routledge Handbooks in Communication Studies)

By: Gisela Gonçalves and Evandro Oliveira

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Synopsis: This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Book Quality:: Publisher Quality
Book Size:: 354 Pages
ISBN-13:: 9781000689112
Related ISBNs:: 9781003170563, 9780367771775, 9780367772727
Publisher:: Taylor and Francis
Date of Addition:: 10/19/22
Copyrighted By:: selection and editorial matter, Gisela Marques Pererira Gonçalves and Evandro Samuel Ribeiro dos Santos Oliveira
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Gisela Gonçalves
Edited by:: Evandro Oliveira