A Fashion Retailer’s Guide to Thriving in Turbulent Times

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Synopsis
By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today’s turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today’s retail market and facing today’s customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
Book Size:
94 Pages
ISBN-13:
9781000789409
Related ISBNs:
9781032002255, 9781003173212, 9781032002262
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Ghalia Boustani and Daniela Leonini, The right of Ghalia Boustani and Daniela Leonini to be identified as authors of this work has been asserted in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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