Marketing Organisation (Routledge Library Editions: Marketing)
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- Synopsis
- Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 248 Pages
- ISBN-13:
- 9781317642695
- Related ISBNs:
- 9781138791510, 9781315760612, 9781138980488
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/16/22
- Copyrighted By:
- Nigel Piercy
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.