Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context (1st ed. 2021)
By: and and and
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- Synopsis
- This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030762551
- Related ISBNs:
- 9783030762544
- Publisher:
- Springer International Publishing
- Date of Addition:
- 12/19/22
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Laura Rienda
- Edited by:
- Lorena Ruiz-Fernández
- Edited by:
- Lindsey Drylie Carey
- Edited by:
- Irene García-Medina
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- by Laura Rienda
- by Lorena Ruiz-Fernández
- by Lindsey Drylie Carey
- by Irene García-Medina
- in Nonfiction
- in Business and Finance