Multinationals and Europe 1992: Strategies for the Future (Routledge Library Editions: International Business)

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Synopsis
When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
Copyright:
2013

Book Details

Book Quality:
Publisher Quality
Book Size:
248 Pages
ISBN-13:
9781135134778
Related ISBNs:
9780415751957, 9780203077924, 9780415639606
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
B. Burgenmeier and J. L. Mucchielli
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Reference, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Beat Burgenmeier
Edited by:
Jean-Louis Mucchielli

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