Doing Business in China (5)
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- Synopsis
- Extensively revised, the 5th edition of this successful textbook offers a practical framework for approaching and carrying out business in China. Building on the strengths of the previous editions and on the thirty-year China business experience of the author, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment, including: Why foreign businesses in China need to understand and interact with Government in China, both central and local, and how best to do this. New and revised case studies, including case studies on successful companies entering and operating in China, like Heineken, Hermes, Honeywell and Diageo. An in-depth focus on internet marketing in China. Choosing business partners and negotiating. Dos and Don’ts. Updated to include information on new government policy on trade partnerships, commercial law and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 192 Pages
- ISBN-13:
- 9781000803570
- Related ISBNs:
- 9781003241164, 9781032147840, 9781032147642
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/20/22
- Copyrighted By:
- Giles Chance
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.