The Everything Guide to Writing Copy
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- Synopsis
- The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: * Write compelling headlines, tag lines, and leads. * Avoid common copywriting mistakes. * Strengthen brand development. * Start a freelance copywriting business. *Write copy for all media-print, radio, TV, and Web sites. Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 322 Pages
- ISBN-13:
- 9781440524035
- Publisher:
- Adams Media, a division of F+W Media, Inc.
- Date of Addition:
- 10/08/13
- Copyrighted By:
- Steve Slaunwhite
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.