Sustainable Marketing and Customer Value (Routledge Studies in Marketing)

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Synopsis
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
Book Size:
326 Pages
ISBN-13:
9781000785852
Related ISBNs:
9781032002453, 9781032002446, 9781003173311
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Subrata Chattopadhyay, Sundeep Singh Sondhi and Arunava Dalal
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Subrata Chattopadhyay
Edited by:
Sundeep Singh Sondhi
Edited by:
Arunava Dalal

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