Being Direct: Making Advertising Pay
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- Synopsis
- Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies, and he gave it a name. Today, he is Chairman of Wunderman, Cato, Johnson, the largest direct marketing organization in the world.
- Copyright:
- 1998
Book Details
- Book Quality:
- Excellent
- Book Size:
- 305 Pages
- ISBN-13:
- 9780394540634
- Publisher:
- Random House, Incorporated
- Date of Addition:
- 01/27/09
- Copyrighted By:
- Lester Wunderman
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Biographies and Memoirs, Business and Finance
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.