Contemporary Issues in Digital Marketing
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- Synopsis
- This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: • Big Data, Artificial Intelligence and Analytics in Digital Marketing • Emerging technologies and how they can enhance User Experience • How ‘digital’ is changing servicescapes • Issues surrounding ethics and privacy • Current and future issues surrounding Social Media • Key considerations for the future of Digital Marketing • Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 188 Pages
- ISBN-13:
- 9781000488494
- Related ISBNs:
- 9780367555337, 9780367555351, 9781003093909
- Publisher:
- Taylor and Francis
- Date of Addition:
- 01/17/23
- Copyrighted By:
- selection and editorial matter, Outi Niininen individual chapters, the contributors. The right of Outi Niininen to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Outi Niininen