Dealing with Socially Responsible Consumers: Studies in Marketing (1st ed. 2022)
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- Synopsis
- This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9789811944574
- Related ISBNs:
- 9789811944567
- Publisher:
- Springer Nature Singapore
- Date of Addition:
- 01/25/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Earth Sciences, Law, Legal Issues and Ethics
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Jishnu Bhattacharyya
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- by Jishnu Bhattacharyya
- in Nonfiction
- in Business and Finance
- in Earth Sciences
- in Law, Legal Issues and Ethics