Brand Thinking and Other Noble Pursuits: Insights And Provocations From World-renowned Brand Consultants, Thought Leaders Designers, And Strategists
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- Synopsis
- We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 256 Pages
- ISBN-13:
- 9781621533672
- Related ISBNs:
- 9781621532477
- Publisher:
- Allworth
- Date of Addition:
- 02/08/23
- Copyrighted By:
- Debbie Millman, Rob Walker
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Art and Architecture, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Foreword by:
- Rob Walker
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- by Debbie Millman
- by Rob Walker
- in Nonfiction
- in Art and Architecture
- in Business and Finance
- in Sociology