Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing)

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Synopsis
Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism. This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
Book Size:
250 Pages
ISBN-13:
9781000845693
Related ISBNs:
9781032265001, 9781032265018, 9781003288558
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Gaurav Gupta, Mandakini Paruthi and Shivinder Nijjer
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Religion and Spirituality, Business and Finance, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Gaurav Gupta
Edited by:
Mandakini Paruthi
Edited by:
Shivinder Nijjer

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