The Media Swirl: Politics, Audiovisuality, and Aesthetics

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Synopsis
From fan-generated content on TikTok to music videos, the contemporary media landscape is becoming ever more vast, spectacular, and intense. In The Media Swirl Carol Vernallis examines short-form audiovisual media—Beyoncé’s Lemonade, brief sequences from Baz Luhrmann’s The Great Gatsby, TikTok challenges, YouTube mashups, commercials, and many other examples—to offer ways of understanding digital media. She analyzes music videos by Beyoncé, Lady Gaga, Janelle Monáe, Kendrick Lamar, Anderson .Paak, and others to outline how sound and image enhance each other and shape a viewer’s mood. Responding to today’s political-media landscape through discussions of Fox News and Presidential inaugurations, Vernallis shows how a media literacy that exceeds newscasts and campaign advertising is central to engaging with the democratic commons. Forays into industry studies, neuroscience, and ethics also inform her readings. By creating our own content and knowing what corporations, the wealthy, and the government do through media, Vernallis contends, we can create a more just world.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
Book Size:
464 Pages
ISBN-13:
9781478023692
Related ISBNs:
9781478019060, 9781478016427
Publisher:
Duke University Press
Date of Addition:
Copyrighted By:
DUKE UNIVERSITY PRESS
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
History, Nonfiction, Art and Architecture, Social Studies, Music
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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