Advances in Advertising Research: Communicating, Designing and Consuming Authenticity and Narrative (1st ed. 2023) (European Advertising Academy)
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- Synopsis
- This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783658404291
- Related ISBNs:
- 9783658404284
- Publisher:
- Springer Fachmedien Wiesbaden
- Date of Addition:
- 04/10/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Alexandra Vignolles
- Edited by:
- Martin K.J. Waiguny