Commercial Advertising: Six Lectures At The London School, Of Economics And Political Science, (university Of London), Lent Term Science, With Additions, Including, Introduction And Appendix (classic Reprint) (Routledge Library Editions: Advertising)
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- Synopsis
- The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 312 Pages
- ISBN-13:
- 9781136668814
- Related ISBNs:
- 9780415817950, 9781138971158, 9780203582640
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/10/23
- Copyrighted By:
- G. P. Putnam's Sons
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.