Marketing for the Developing Company (Routledge Library Editions: Marketing)
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- Synopsis
- This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 270 Pages
- ISBN-13:
- 9781317646068
- Related ISBNs:
- 9781315761732, 9781138980457, 9781138792814
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/10/23
- Copyrighted By:
- John Winkler
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.