Archaeology Is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture
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- Synopsis
- What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 196 Pages
- ISBN-13:
- 9781315434070
- Related ISBNs:
- 9781315434094, 9781598741797, 9781598741780
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/11/23
- Copyrighted By:
- C Holtorf, Q Drew, Archaeopress
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.