Advances in Digital Marketing and eCommerce: Third International Conference, 2022 (1st ed. 2022) (Springer Proceedings in Business and Economics)
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- Synopsis
- This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031057281
- Related ISBNs:
- 9783031057274
- Publisher:
- Springer International Publishing
- Date of Addition:
- 05/16/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Francisco J. Martínez-López
- Edited by:
- Luis F. Martinez