Gender, Culture, and Consumer Behavior

By: Cele C. Otnes and Linda Tuncay Zayer

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Synopsis: This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Book Quality:: Publisher Quality
Book Size:: 488 Pages
ISBN-13:: 9781136463488
Related ISBNs:: 9780203127575, 9781138110441, 9781848729469
Publisher:: Taylor and Francis
Date of Addition:: 06/13/23
Copyrighted By:: Taylor and Francis
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Psychology, Social Studies, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Cele C. Otnes
Edited by:: Linda Tuncay Zayer