Marketing and the Common Good: Essays from Notre Dame on Societal Impact

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Synopsis
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Copyright:
2013

Book Details

Book Quality:
Publisher Quality
Book Size:
328 Pages
ISBN-13:
9781134091140
Related ISBNs:
9780203366301, 9780415828826, 9780415828833
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Patrick E. Murphy and John F. Sherry, Jr.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Social Studies, Law, Legal Issues and Ethics, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Patrick E. Murphy
Edited by:
John F. Sherry Jr.

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