Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets (Routledge Library Editions: International Business)
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- Synopsis
- This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 324 Pages
- ISBN-13:
- 9781135124274
- Related ISBNs:
- 9780203076248, 9780415658126, 9780415752169
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/15/23
- Copyrighted By:
- Peter W. Turnbull and Jean-Paul Valla
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Peter W Turnbull
- Edited by:
- Jean-Paul Valla