Product Analytics: Applied Data Science Techniques For Actionable Consumer Insights (Pearson Business Analytics Ser.)

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Synopsis
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't.
Copyright:
2021

Book Details

Book Quality:
Excellent
Book Size:
446 Pages
ISBN-13:
9780135258521
Publisher:
Addison Wesley Professional
Date of Addition:
Copyrighted By:
© 2021 Pearson Education, Inc.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
170
Proofread By:
170
Usage Restrictions:
This is a copyrighted book.

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