Planning Advertisements: Advertising: Planning Advertisements (Routledge Library Editions: Advertising)
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- Synopsis
- The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 208 Pages
- ISBN-13:
- 9781136669651
- Related ISBNs:
- 9780415817998, 9781138994959, 9780203582558
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/10/23
- Copyrighted By:
- George Allen
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.