Advertising and Public Relations Research (2)
By: and and and
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- Synopsis
- Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 384 Pages
- ISBN-13:
- 9781317507369
- Related ISBNs:
- 9781315716565, 9780765636065, 9781138127487
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/11/23
- Copyrighted By:
- Taylor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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