Acculturating the Shopping Centre

By: Janina Gosseye and Tom Avermaete

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Synopsis: Acculturating the Shopping Centre examines whether the shopping centre should be qualified as a global architectural type that effortlessly moves across national and cultural borders in the slipstream of neo-liberal globalization, or should instead be understood as a geographically and temporally bound expression of negotiations between mall developers (representatives of a global logic of capitalist accumulation) on the one hand, and local actors (architects/governments/citizens) on the other. It explores how the shopping centre adapts to new cultural contexts, and questions whether this commercial type has the capacity to disrupt or even amend the conditions that it encounters. Including more than 50 illustrations, this book considers the evolving architecture of shopping centres. It would be beneficial to academics and students across a number of areas such as architecture, urban design, cultural geography and sociology.