Marketing Budgeting: A Political and Organisational Model (Routledge Library Editions: Marketing)
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- Synopsis
- This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 538 Pages
- ISBN-13:
- 9781317652762
- Related ISBNs:
- 9781138790896, 9781315763934, 9781138995635
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/22/23
- Copyrighted By:
- Nigel Piercy
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.