The Essentials of Marketing Research (3)

By: and and and

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Synopsis
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Copyright:
2013

Book Details

Book Quality:
Publisher Quality
Book Size:
366 Pages
ISBN-13:
9781136593239
Related ISBNs:
9780415899284, 9780203182598, 9780415899291
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Taylor ... Francis
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Mathematics and Statistics, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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