The text provides an overview of the personalisation agenda and reflects on the legislation, history, theories, values and collective voices that have influenced this agenda. Opportunities are also provided for students to consider the changes to the social work role, and to evaluate the impact of this for service users and as practitioners. By offering practical support to social work students and practice educators, this text provides a clear understanding of competent practice within a personalisation context and aims to encourage students to explore the major tensions, dilemmas and themes emerging within this agenda.