Marketing Strategies for Central and Eastern Europe
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- Synopsis
- This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
- Copyright:
- 2001
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 226 Pages
- ISBN-13:
- 9781000160550
- Related ISBNs:
- 9781138718241, 9781003073642
- Publisher:
- Taylor and Francis
- Date of Addition:
- 09/04/23
- Copyrighted By:
- Stewart Arnold, Petr Chadraba and Reiner Springer
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Religion and Spirituality, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Stewart Arnold
- Edited by:
- Petr Chadraba
- Edited by:
- Reiner Springer
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Other Books
- by STEWART ARNOLD, PETR CHADRABA and REINER SPRINGER
- in Nonfiction
- in Religion and Spirituality
- in Social Studies