The Heart of Marketing: Love Your Customers and They Will Love You Back
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- Synopsis
- This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience; and will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 215 Pages
- ISBN-13:
- 9781600377860
- Related ISBNs:
- 9781600375590
- Publisher:
- Morgan James Publishing, LLC
- Date of Addition:
- 09/09/23
- Copyrighted By:
- Judith Sherven, PhD
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.