Emotion and Reason in Consumer Behavior
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- Synopsis
- Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 184 Pages
- ISBN-13:
- 9781136406898
- Related ISBNs:
- 9780750679763, 9780080461762
- Publisher:
- Taylor and Francis
- Date of Addition:
- 09/16/23
- Copyrighted By:
- Taylor & Francis.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.