Contemporary Radio Programming Strategies (Routledge Library Editions: Radio #1)
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- Synopsis
- This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
- Copyright:
- 1990
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 211 Pages
- ISBN-13:
- 9781315443508
- Related ISBNs:
- 9781315443522, 9781138215450, 9781138215672
- Publisher:
- Taylor and Francis
- Date of Addition:
- 09/16/23
- Copyrighted By:
- Lawrence Erlbaum Associates, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.