Qualitative Research in Digital Environments: A Research Toolkit
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- Synopsis
- This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 228 Pages
- ISBN-13:
- 9781317282181
- Related ISBNs:
- 9781315642161, 9781138188693, 9781138188686
- Publisher:
- Taylor and Francis
- Date of Addition:
- 09/18/23
- Copyrighted By:
- Alessandro Caliandro, Alessandro Gandini
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Alessandro Caliandro
- by Alessandro Gandini
- in Nonfiction
- in Business and Finance
- in Social Studies
- in Sociology