PR 2.0: How Digital Media Can Help You Build a Sustainable Brand (Doshorts Ser.)

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Synopsis
Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2.0 will help you: 1. understand how the increasing emphasis on transparency driven by corporate responsibility has changed the ways that effective organizations communicate with their stakeholders; 2. develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels; 3. demonstrate the value and “sell” the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan. You can make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information. This book offers real-world examples and practical tools to help your organization to live its values and effectively engage with those most essential to your success.
Copyright:
2015

Book Details

Book Quality:
Publisher Quality
Book Size:
84 Pages
ISBN-13:
9781351274265
Related ISBNs:
9781910174418, 9781351274289, 9780367108311
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Routledge
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Earth Sciences, Law, Legal Issues and Ethics, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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