The Lobbying Strategy Handbook: 10 Steps to Advancing Any Cause Effectively (Second Edition)

By: Pat Libby

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Synopsis: This handbook demonstrates how those who are passionate about a cause can successfully advocate at the state and local levels. Pat Libby's 10-step strategic model walks the reader through the essential elements of conducting a lobbying campaign from start to finish. This framework is illustrated by four case studies - and accompanying campaign materials - that show how groups of real students successfully used the 10-step model to pass significant laws. The 10-step model is bracketed by an explanation of how to effectively use technology in lobbying campaigns, and guidance about what to do once a bill has passed. Undergraduate, graduate students, and anyone interested in making a difference, can use the book to guide them in creating and conducting a grassroots campaign from start to finish.