Multimodality and Social Interaction in Online and Offline Shopping (Routledge Studies in Multimodality)

Synopsis

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life. The volume explores shopping as an area of study in its own right, with the buying and selling of goods and services a fundamental part of the social and cultural life of human communities for centuries. The book looks at both online and offline shopping, examining it as both everyday multi-sensorial practice and its translation into the interactive text and imagery that comprise the online shopping experience, from London street markets to Japanese grocery shops to Danish supermarkets to worldwide online shopping sites. Highlighting the diversity of modern multimodal approaches through contributions from established scholars, the book critically surveys both the challenges and opportunities in the embodied interactions between buyers and sellers and how these points of connection have been translated and will continue to transform in the age of algorithms and emergent technologies. This book will appeal to students and scholars interested in multimodality, multimodal conversation analysis, social semiotics, social interaction, and retail studies.

Copyright:

2024

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781000934274

Related ISBNs:

9781032255910, 9781003284123, 9781032255927

Publisher:

Taylor and Francis

Date of Addition:

09/29/23

Copyrighted By:

selection and editorial matter, Gitte Rasmussen and Theo van Leeuwen

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Language Arts

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Gitte Rasmussen

Edited by:

Theo van Leeuwen