The Secret Language of Influence
- Synopsis
-
Seidman, a sales trainer and consultant, shows how to identify types of buyers, such as big-picture buyers versus detail-oriented buyers, and how to choose a matching sales message and strategy. In a reader-friendly layout with many checklists and summary points, he describes about 30 distinct strategies for identifying buyer styles and using specific techniques to motivate buyers and overcome resistance. Ideas are illustrated with numerous examples. The last section of the book offers an assessment tool that allows readers to identify their own motivations and decision-making strategies. Annotation ©2012 Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780814417270
- Publisher:
- American Management Association
- Date of Addition:
- 10/12/12
- Copyrighted By:
- Dan Seidman
- Adult content:
- No
- Language:
-
English
- Has Image Descriptions:
- No
- Categories:
-
Nonfiction,
Business and Finance,
Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
-
This is a copyrighted book.