International Marketing: What Executives Need To Know (Eleventh Edition)
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- Synopsis
-
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text — Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E.
This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities.
This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 752 Pages
- ISBN-13:
- 9780357710241
- Publisher:
- Cengage
- Date of Addition:
- 10/16/23
- Copyrighted By:
- Cengage Learning, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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